Lead Your Business the Starbucks WayForeword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C.One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenona result of the companys exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spiritone person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee companys resurgence from serious setbacks during the economic downturnone of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.In Leading the Starbucks Way, Michelli establishes five actionable principles that fuel long-term global sustainability at Starbucks and that can be used in any company, in any industry: Savor and Elevate Love to Be Loved Reach for Common Ground Mobilize the Connection Cherish and Challenge Your LegacyLeading the Starbucks Way is a penetrating look at the inner workings of one of todays most successful brands. The company gave Michelli one-on-one access to a variety of employees (called partners) to write this bookfrom baristas to senior leaders, including Howard Schultz, chairman, president, and chief executive officer.In short, success is all about loving your product, loving your customers, and loving your employees. Sincerely. Without fail. Even in the face of business challenges.
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Аудиокнигу читает: Tom Parks
На Zvooq-Knigi.ru: с 23.05.2020
